![]() According to a reliable leaker, MAFS Season 16 has only one couple that survives Decision Day. Married at First Sight UK is produced by CPL Productions, a Red Arrow Studios company, for E4.Married at First Sight Nashville couples are off to a bumpy start and Kirsten Grimes and Shaquille Dillon aren’t thriving either as a married duo yet either. It’s sure to dazzle, and we’re looking forward to seeing it come to life on the big day.” ![]() As a show that already naturally makes viewers across the nation smile, this was a perfect marriage for Colgate right through from sponsorship, product placement and cementing that association through the brand licence. Verra Budimlija, Chief Strategy Officer, Wavemaker UK added: “Marriage is a key life moment where people want to feel their best self, an occasion that matters and a place where Colgate Max White Ultra - and its ability to inspire confidence in your smile - was bound to get a good reception. Partnering with Wavemaker we identified weddings as a key trigger moment for people to care more about teeth whitening, so sponsoring Married at First Sight on E4 felt like a no brainer, delivering our most creative & integrated TV & Digital sponsorship to date” ![]() Rob Marcus, Consumer Experience Director Northern Europe Hub, Colgate Said: ”Max White Ultra Toothpaste is Colgate’s biggest new product launch in 2022. With such an engaged audience tuning in, Colgate’s integrated sponsorship of Married at First Sight UK is sure to deliver fantastic results for the brand.” Rupinder Downie, Sponsorship & Commercial Partnerships Leader, Channel 4 said: “We’re delighted to welcome Colgate as the new sponsor for one of E4’s most exciting and highly anticipated shows. Wavemaker identified the opportunity as part of Colgate’s wider strategic planning and are additionally responsible for overarching project management. It was also the third most streamed show on All 4 in 2021.Ĭhannel 4’s commercial arm, 4Sales, was responsible for brokering the deal and matchmaking with Colgate’s media agency Wavemaker. Married at First Sight UK broadcast in 2021 was E4’s highest rating non-scripted programme ever, consistently pulling in the largest share of young viewers watching any TV channel from 9-10pm when it aired. Celebrating the smile, they’ll feature close-ups of dazzling teeth in iconic scenes from the show, such as the Wedding Day and commitment ceremony. Getting the nation excited for Married at First Sight UK, the sponsorship spots will be created by Recipe. ![]() Activating the partnership off-screen, Colgate has also purchased the rights to use the Married at First Sight UK branding across its social media and website. ![]() Helping the newlyweds scrub up for their big day, Colgate Max White, Palmolive, and Sanex products will all feature as product placements.Įxtending the sponsorship's reach Colgate will be the show's first-ever branded social sponsor, with the most exciting moments from the series married up with an 18-34 audience through targeted distribution. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and All 4, including the spin-off show ‘MAFS: Afterparty’. Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. ![]()
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